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Specialist M&A advisers to technology, professional services, marketing, and software firms
Specialist M&A advisers to technology, professional services, marketing, and software firms
These statistics represent total figures relating to transactions completed by our principals while working at previous firms and are not totals reflecting transactions completed by TruWater Advisory Ltd.
We advise founders and owner-managers of Marketing, Consulting, Software and Technology services businesses preparing for a significant liquidity event.
Our clients are typically profitable, growth-oriented businesses operating in the mid-market, where deal outcomes materially impact personal wealth, legacy and future direction.
We run disciplined, evidence-based sale processes designed to maximise valuation,
create competitive tension and deliver certainty of close.
Deep diagnostic of business model, financials, and market positioning to build a compelling investment narrative.
Data-driven identification of strategic and financial buyers, executed through a confidential, structured process.
Orchestrating multiple interested parties to create competitive tension and optimise terms.
Proactive management of the due diligence process to protect value and maintain momentum.
Senior-led negotiation of definitive documentation through to successful completion and handover.
We work with founders in advance of a transaction to strengthen valuation positioning, address structural risks and ensure transaction readiness before initiating a sale process.
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“It was an absolute pleasure working with Hattie Marsden and the TruWater Advisory team during our recent M&A engagement relating to Total eBiz Solutions. Hattie played an instrumental role in guiding the discussions and ensuring that the interests of both parties were carefully balanced throughout the process. Her thoughtful approach, clear communication, and ability to bring people together made a real difference.”
“Hattie's exceptional industry knowledge, deep relationships, attention to detail, and strong financial acumen have been instrumental in preparing our company for a successful sale. Her expertise in the service space has allowed us to maximize value in an impressively short timeframe. We couldn't have achieved this without her guidance and dedication.”
“I insisted on working with Hattie specifically when selling Wiredcraft because I knew I could count on her to tell me what I needed to hear, not just what I wanted to. This was my first time going through an M&A process: I needed competence, sure, but more importantly radical honesty. She'll be the first person I call if I ever sell a business again.”
“TruWater was invaluable in helping us prepare for, and navigate our acquisition process. Hattie's skills and experience added a huge amount to our sell team, enabling us to confidently negotiate with and manage the buyers. Working with TruWater allowed us to realise the maximum value of the business, which simply would not have happened without Hattie's support.”
Critical thinking and technical analysis for founders navigating the M&A landscape.
Cloud, DevOps & IT Services
Our perspective on M&A activity and trends in the IT Services segment, covering forecast activity levels, key buyers, and notable deals of 2024.
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Been approached about a roll-up of your business? This guide covers what a roll-up is and what founders need to know before engaging.
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